With more and more people opting to be job creators than job seekers and with unemployment rates continuing to soar, entrepreneurship is at an all-time high. Each year sees many women jumping on the self employed bandwagon. According to Forbes, 87% of women see themselves as risk takers and it is no surprise that over 40% of new business start ups are by women.
So, for any woman planning to start a new business, she needs to acquire lots of knowledge, which means reading the best books for women in business. No doubt, every year, we see a slew of titles making their way to the bestseller’s shelves in bookstores and on Amazon. But what will one book give you that another will not? The following tips will effectively help you to find the best beginner business books for you.
Choose the Best Books for Women in Business that Resonate With Your Business
Woman are just as capable as men, and according to Forbes, they risk takers. However, certain industries are more sexist than others, which means that women have to work twice as hard. When choosing a business book to learn from, choose one that resonates well with your business, that you can learn from. We are all drawn to other people’s experiences, so a book preferably written by another woman in a similar trade.
Every business comes with unique challenges, so stick to learning about what is relevant to your business. There is no point purchasing a business book aimed at restaurant businesses when your trade is in retail. Good books will try and unravel the paradox and problems in business, and suggest solutions.
A book that must have relevance to your business field or topic. There is no point purchasing a business book aimed at tech businesses when your trade is in restaurants. If you cannot find specific trade books, then the relevance might be in the form of a case study – such as a company that is being written about, or even the topics you are interested in such as ‘how to manage accounts’ or ‘market research’.
The Best Books for Women in Business Must Be ‘Up to Date’
Remember that times are changing. Women that were in business 50 years ago will have very different experience with those in business now. So choosing a book that is in tune with the present time is the key. The last 10 years has seen women take huge strides and social media has been a big influence for many women. Older books may have all the similar business jargons but they will most definitely fail to resonate with the ever changing world of online marketing and social media.
The Best Books for Women in Business Must Be Within Your Capabilities
Don’t rush your abilities if you are a novice to the business world. This advice is useful for both men and women. Remember, you are out to succeed and success takes both patience and perseverance. You don’t want to run the risk of spending hours on end trying to understand a topic that would have made better sense had you waited, or chose a book more on your level.